At the “5th International EMI Entrepreneurship Social Science Congress” conference, Lecturer Doğu Kayışkan and Lecturer M. Seçkin Şalvarlı were deemed worthy of the “Best Paper” award.

Their work titled “The Effect of Ads on Youtube on the Purchase of Young Users and Consumer Behavior Movements”. will also be published as a book chapter in the Communication and Entrepreneurship Research book.

to read the abstract: abstract